Why is Responsive Web Design Needed?
Mobile phone use has seen a dramatic increase over the past five years. This is partly due to the increasing mobile data speed, reduction in the cost of data, and the increasing use of smartphones.
Websites in many industries are now used primarily by mobile phones rather than desktop computers or tablets. This created a need for mobile users to view websites without zooming in as this made it hard work to view the content and navigate throughout the site.
How Does Responsive Web Design Work?
Frameworks such as ‘Bootstrap’ were developed and released in 2011 that broke the website content down into 12 columns. These columns could automatically resize to the width of the device or rearrange the columns vertically.
For example, an image may span four columns out of 12. On a desktop computer, three images would span the width of the website, however, on a mobile device, one image would span the width, and the other two images will be placed below also both spanning the width of the device.
A web developer would have control over how many columns should span the width of a device depending upon how wide it is in pixels. A tablet device may allow six columns to span the full width, but in other areas of the page, four columns could span the width.
This method gives web developers a lot of control over how the content can be viewed on a variety of devices.
Rather than create a different layout for every device, or every pixel width, a web developer can create breakpoints at which the columns will change.
How does responsive web design affect SEO?
Recent changes by Google To its search engine ranking criteria have changed to favour websites optimised for mobiles and penalise websites that aren’t.
These errors can be seen in Google search console and our flag up as being non-mobile friendly. These could be issues such as elements being too small to click, website loading too slowly, the text being too small to read or issues with microdata.
These can have a dramatic negative impact on your search engine ranking if they are not fixed, so businesses looking for lead generation or to sell products online must have a responsive website that passes all the criteria set out by Google within Search Console else risk losing a large percentage of their web traffic and in turn, conversions and product sales.