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How to Start a WordPress Blog

8 Stages To Write A Keyword Optimised Article

Keywords phrases have long played an important role in helping digital marketers improve their WordPress website’s SEO and achieve higher rankings on search engines. However, when it comes to using them within their website content, not everyone knows how to do it naturally.

Here we aim to explain the importance of adding keywords phrases into your text and provide tips on how to keep your articles looking natural.

Whilst using keywords phrases effectively within your website content can help to improve your WordPress website’s SEO, it’s important not to overuse them and make your website content look unnatural.

Why is it important to use keywords phrases?

Although they may not hold quite as much significance as they used to, keywords phrases are still a factor that Google and other search engines use to rank WordPress websites.

Using relevant keywords with your articles will tell Google and other search engines what your webpage is about, whilst also informing them that you would like them to include your webpage in their search results for those particular keywords.

It is important to remember that whilst using keywords within your website content is beneficial to your websites SEO, optimising them in your articles alone won’t necessarily result in your website ranking high on SERPs.

In order to stand a better chance of increasing your search engine rankings, you need to make sure you are creating unique, interesting and relevant website content.

This will boost your credibility and should also help you to generate backlinks from other high authority sites, something Google takes into consideration when ranking WordPress websites.

Finding the right balance

When it comes to optimising your articles with keyword phrases, it’s all about finding the right balance between not optimising them enough and over optimising them.

In order to achieve the perfect balance, you need to know where to use keywords, how to vary their usage and how often you should use them within an article.

Meta Title

The meta title is usually the most important aspect of your blog article to rank for keyword phrases you are targeting. This can be seen in Google search results as the link which you click on for articles.

The meta title should be no longer than 70 characters and ideally contain your main keywords at the beginning which has more weight for search engine ranking.

As an example, the title for this website is ‘Web Design London, WordPress Web Design Agency’. We use this title as these keyword phrases produce a large amount of traffic and conversion from potential clients.

This meta tag is within the 70 character limit that displays on Google and contains a variety of keyword phrases such as ‘Web Design Agency’ and ‘WordPress Web Design’ as partial phrases of the meta title tag.

You can have more than one phrase in the meta title but you must also try and attract visitors so using a meta title that interests searchers are also important.

For a blog article, for example, a meta title such as ‘How to write SEO optimised articles’ is a popular phrase people search for. This is a question which a lot of people use to search for content to learn more about a subject.

H1 Title Tag

The H1 may differ or be the same as the meta title tag. This forms the title of the blog post but and user coherence is important to take into account.

An H1 title tag such as ‘WordPress Development’ may be ideal for a page about WordPress development, however, a Meta Title can be longer and contain more than one keyword phrase such as

‘WordPress Development Agency, WordPress Theme & Plug-in Development’

The meta title here would look out of place as a title for a page so in a case like this it is better to use just one keyword phrase as an H1 title.

Optimising keywords in the body of your text

Another great place to feature keywords is in the body of your article content. Again, it is important not to over optimise them and only feature them in sentences where they read well and sound natural.

You may also want to make one of your keywords into an anchor text link so users can click through to another relevant article that you have written.

Other places you can optimise your keywords include your URLs, image tags and meta tags. Whilst using keywords in your meta descriptions will not have a direct impact on your website’s search engine rankings, it will help to encourage click-throughs.

How to vary your keyword usage

In order to optimise your keywords effectively, we recommend targeting one single keyword (or key phrase) per page. You can also target variations of your keyword within your article to strengthen it.

For example, if your main key phrase was ‘web design’ you could add additional words to it, such as your location e.g. ‘web design in London’ or ‘London web design’ to provide variations of the keyword within your content.

Basically, you don’t want to keep using the same keyword again and again, because your article will end up looking spammy.

Before you publish an article, make sure you have not over optimised the keywords or your content will look like spam.

How often you can use keywords

You need to avoid keyword stuffing or your article will not appear natural to readers and search engines. Instead, it will look spammy and will not only put people off from reading it but could also affect your ability to rank on SERPs.

Many people get too wrapped up in keyword density, which specifies the percentage a keyword has been used within an article. Whilst keyword density is something some SEO experts use, there isn’t actually a ‘one size fits all’ approach you can use to improve your rankings.

Instead of focusing on keyword density, we recommend that you just use your keywords when it feels natural too. That way you will write a great article that pleases your audience.


The role of search engines is to provide users with the most relevant content and that should be your goal too. Rather than trying to over optimise keywords and trick search engines into ranking your site higher, it is best to focus on delivering great content, with naturally placed keywords.

Remember to write for human beings not search engine bots and you’ll do just fine! Feel free to contact us here at RD Design to discuss your projects and requirements.

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About the Author

Barry Reynolds

Barry Reynolds is an experienced web designer, WordPress developer, certified Agile project manager and digital marketer.

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