Google is the most widely used search engine in the world. In order to improve the ranking of your website, you need to know search engine optimisation techniques. In this article, you will get a compilation of SEO tips which will help you in improving the rank of your website on Google.
Title Tags to Improve Google Ranking
The header tag is of immense importance and must be constructed meticulously. The page content can be understood by its title and hence a search engine looks at it initially. Avoid keyword stuffing and use 1 or 2 keywords in the title. Remember, this is the first thing looked into by visitors.
Proper Utilisation of Heading Tags for better Google Ranking
This aids in knowing the key points of your content by search engines, web browsers and users. Including the ‘h1’ tag in the main page title displays the substance of your page. Additional tags aid in breaking the content into sections. Heading tags help in indexing your page making it visible on search engines.
Descriptive URLs of a dynamic page always work well for the purpose of search engine optimisation i.e. better Google ranking. Descriptive URLs are easy to decipher than the Dynamic ones.
One of the most important aspects of SEO is relevant content. Relevant content with all the keywords inside it maintaining the proper density goes a long way in search engine optimisation.
Sitemaps are helpful in navigating the websites. The XML version is used by the search engine to index through your website. The pages or posts include priority number and last modified date which helps to improve Google ranking.
Setting Alt Attributes
Setting Alt attributes on images puts extra relevant text to your source code. These are visible by search engines while indexing the website. Better rankings are achieved through more relevant content.
Getting quality backlinks is important now. Hence, try and get as many relevant links as possible for your website.
Maintaining proper keyword density in your content is important. Use a tool to find out the density of your content for better Google ranking.
Use social media tools to reach out to a greater amount of readers. Set up accounts on LinkedIn, Facebook and Twitter and get noticed.
Avoid Flash-based Websites
Flash websites however lovely they look do not serve the SEO purpose well especially with Google as your search engines. Use other platforms instead.